Over 17.4 million people visit NTV website monthly, which is a huge jump from 14.5 million in 2019. NTV is also the leader on YouTube among all Russian television channels with over 11 million subscribers. The total number of views exceeded 11 billion, with 3.8 billion views in 2020 alone.
These impressive numbers are supported by a great content strategy and a brilliant lineup of top shows. NTV is famous for its original non-scripted formats, such as ‘SuperYou!’ and for the amazingly creative international adaptations like ‘The Masked Singer’, which scored 28.5% viewing share and 10.3 TVR last year. Another super impressive online viewing booster is the NTV hot crime dramas and thrillers, which account for 7 billion online views! The channel’s productions successfully stream on local platforms as well as Amazon Prime, Bilibili, Netflix and others. NTV has more great non-scripted formats that build an enormous online buzz and bring millions of views.
‘Secret for a Million’ is NTV’s most successful entertainment quiz show. The program is sensational and addictive, investigative and entertaining. It reveals very personal, deep secrets celebrities have been hiding. Every correct answer is rewarded with a cash prize. The social aspect — all the money is donated to charities makes it a true illustration of the channel’s commitment to social cause.
In 2020, the Azerbaijani ARB TV channel acquired the rights to NTV’s original format Secret for a Million. The first episode aired at the end of September under the title «Onun sirri» (His/Her Secret).
‘SuperYou!’ has even bigger charity impact: the main idea of the program is not only to follow the children’s progress on stage but to see their lives take a better turn, watch these kids become confident, bright stars in charge of their own destiny. The show had such deep emotional and social effect on the audience that it immediately turned into anation-wide social project.
Psychics vs Detectives — is a unique contest between critical reasoning and supernatural abilities makes a fantastic format. The show proved to be highly popular with the diverse audience and remains one of the most original programs out there. The race to solve a cold case using opposite methods is dramatic, fun, and tense. Tune in for more!
DNA. Yet another NTV’snon-scripted gem that stirs up emotions in the studio. People come to the program to get answers to burning questions. These answers are like magic — they reunite people separated by tragedies, create new families, and often resolve deep conflicts… This is a show where love conquers all.?
‘Secret for a Million’ is NTV’s most successful entertainment quiz show. The program is sensational and addictive, investigative and entertaining. It reveals very personal, deep secrets celebrities have been hiding. Every correct answer is rewarded with a cash prize. The social aspect — all the money is donated to charities makes it a true illustration of the channel’s commitment to social cause.
In 2020, the Azerbaijani ARB TV channel acquired the rights to NTV’s original format Secret for a Million. The first episode aired at the end of September under the title «Onun sirri» (His/Her Secret).
‘SuperYou!’ has even bigger charity impact: the main idea of the program is not only to follow the children’s progress on stage but to see their lives take a better turn, watch these kids become confident, bright stars in charge of their own destiny. The show had such deep emotional and social effect on the audience that it immediately turned into a
Psychics vs Detectives — is a unique contest between critical reasoning and supernatural abilities makes a fantastic format. The show proved to be highly popular with the diverse audience and remains one of the most original programs out there. The race to solve a cold case using opposite methods is dramatic, fun, and tense. Tune in for more!
DNA. Yet another NTV’s
