14.02.2022 Series

NTV’s SERIES TOPS THE CHARTS AGAIN

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Fantastic criminal show ‘Nevsky’ smashed the ratings again with its S5 final episode scoring 18.6% viewing share and 5.3 TVR. The numbers reflect a long-lasting success and huge popularity of the drama among the adult audience 18+.
Fantastic criminal show ‘Nevsky’ smashed the ratings again with its S5 final episode scoring 18.6% viewing share and 5.3 TVR. The numbers reflect a long-lasting success and huge popularity of the drama among the adult audience 18+. The online hype was just as high — over 60 million views for Season 5, pitching into the 600 million total for all seasons. Magic dust for this incredibly successful show comes from a super tense plot, realistic, relatable and strong protagonist and non-stop action that unfolds from the screens. NTV does its best here as the top criminal drama producer. Of course, there are many other NTV series that made it to the top but very few have held the pedestal the way Nevsky does.

The first season scored 13.8% viewing share and 5.0 TVR, and from then on, the ratings kept climbing. Season 2 got 16% with maximum peaking at 19.4%, S3 hovered around 14.6% and S4 peaked at 15.4%. Final episodes were epic for nearly 5 years, ranging from 17% to 25.9%. Nevsky’s popularity soared when it aired in Kazakhstan with 40% viewing share! This show is superb in any way you look at it — production, acting, drama, sets. The preambular revolves around one detective whose ups and downs are so relatable the viewers can’t have enough of it. In Season 1, Pavel Semyonov (the protagonist) combats corruption and is chasing a very dangerous criminal, then he veers a bit sideways only to return to law enforcement. His internal dramas and external circumstances collide in the most twisted way but he perseveres. He’s not your average muscled detective who combats injustice by punching and shooting. He has strong ethics and a very solid set of core values that audience appreciate and can relate to. His strength and his secrets are powerfully blended into original, fascinating mix.

Catchy and brilliantly executed, the series has plenty of stunts and chases, performed by the main star himself. The dramas that Semyonov and his family have to deal with, add incredible realism to the show and these dramas are universal and relatable, which makes the project a great potential hit with international audiences. Incredibly high ratings in several territories where «Nevsky» premiered (40% in Kazakhstan, for example) is a solid proof of that. So, what are you waiting for? Check out the rights and give your viewers a perfect show to binge through.