19.11.2020 Formats

DOCUMENTARY ABOUT THE AMAZING NTV FORMAT ‘SUPERYOU’ GETS NOTICED AT CANNES

Share
news image
‘SuperYou! Before and After’ annual documentary dedicated to the participants of the ‘SuperYou!’ socially-meaningful talent show became a finalist at 11th Cannes Corporate Media & TV Awards.
SuperYou!’ is a singing and dancing contest for kids and teens growing up without their parents — in orphanages, foster homes, schools for visually impaired children or with distant relatives. This project by NTV is a social responsibility done right. For 5 seasons now the show is bringing people together, emanating kindness, charity, and courage. Authentic and real, ‘SuperYou’ resonates with audiences making the program an uncontested winner of Sunday primetime slot. Average viewing share of S5 reached 13.4% with 4.4 TVR. The show scored over 650 million views on YouTube and NTV’s official site.

One of the most unique features of the show is the documentary about the participants and how their lives changed for the better since they came on stage. The channel helps these young people find their real parents or a new loving home, it’s so moving, you won’t help but cry with them…This year’s film became the finalist at 11th Cannes Corporate Media & TV Awards. It’s the social responsibility done right, one life at a time, actual change, a genuine chance for happiness.

That is the reason ‘SuperYou!’ is already a timeless hit with offline and online following. The share for the grand finale of the Season 5 that took place a few days ago reached a whopping 23.4% at the time the winners were announced. The finales of the show always generate incredible buzz with the viewing skyrocketing. In S1 it was 14.7%, in S5 16.5.

Why not be a part of it and adapt this inspiring format??